How to choose a travel agent

Planning your dream holiday is an exciting endeavour. However, turning those dreams into a reality requires more than wishful thinking.

It means diving into logistics – researching, crafting an itinerary, coordinating flights, accommodations, transport, and activities, all while managing budget and time constraints.

The process of planning a trip can be made smoother by utilising the expertise and assistance of a travel agent.

How to choose a travel agent: 5 things to consider

Finding a travel agent that is the best fit for your needs can be challenging and it’s important to understand that not all travel agents are created equal. To ensure your tour is seamless, it’s crucial to know what to look out for when choosing an agent.

We’ve put together a list of essential factors that will help you make an informed decision.

1. What type of travel experience do they offer?

First, ask yourself if their travel offerings match your desires.

Travel agencies vary, some handling just flights and lodging, while others curate all-inclusive packages with transfers, excursions etc. Some focus solely on luxurious beach stays and some on backpacking adventures that take you off the beaten path. A reputable travel agent should offer a diverse range of travel options, catering to various interests and destinations.

2. Are they ATOL protected and a member of ABTA?

Ensure that the travel agent is ATOL protected and a member of ABTA (Association of British Travel Agents). These credentials demonstrate the agent’s adherence to industry standards and provide you with financial protection in case of unforeseen circumstances.

3. What do fellow travellers have to say?

The experiences of past travellers can offer valuable insights into the agency’s professionalism, customer service, and the overall quality of their trips. Reach out to your network, including friends and family, for personal recommendations.

Social media platforms such as Facebook and Instagram can be highly valuable resources when researching firsthand travel experiences. Moreover, utilise sites like TripAdvisor, or Trustpilot to read candid reviews from fellow travellers and access a wealth of information about potential tour operators and hotels.

4. Do they have a departure guarantee?

If a travel agent offers a departure guarantee, it means that once you’ve booked your holiday, you’re guaranteed to go. In other words, there isn’t a minimum number of bookings or a random date that determines whether the trip will happen.

It signifies that the travel agent is committed to ensuring your trip takes place as planned and reflects the agent’s dedication to building trust with their customers. If a travel agent offers a departure guarantee, you’ll most likely see it on the agent’s website or when you speak to your travel specialist on the phone.

5. Do they walk their talk?

Consider whether the travel agency has tried-and-tested the tours themselves. Has the agency travelled to the destinations they promote? It’s a mark of integrity when a travel agent can proudly stand behind their product, having firsthand knowledge of the exceptional experiences they promise to deliver.

Choosing the right travel agent is a pivotal decision that can significantly impact your travel experience. By assessing factors such as the agency’s travel offerings, track record, credentials, reviews, and departure guarantees, you’re equipped to make a confident choice.

Remember, the right travel agent will not only help you plan a holiday but will also help curate cherished memories that last long after you’ve returned home.

TourCompass – From tourist to traveller